Talk

Every Byte Is worth Its Weight in Gold. Experience of Building a DMP in Yandex Advertising

  • In Russian
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I will tell you about the main components of the platform. How we describe data and ETL processes of their processing, how testing, acceptance and release cycle are arranged, how we monitor production processes and data quality, organise recalculations of data into the past for different scenarios, document data and processes. And a lot more interesting stuff.

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