Segmentation: A single window of knowledge about a user

Maria and Olga will talk about how a small prototype built on-top of auxiliary parts of behavioral data acquisition system became a tool allowing the team to validate the most sophisticated hypothesis.

The tool reduces the number of integrations between microservices and can be used for various tasks, such as analytics, segmenting users for marketing communications, preparing features for machine learning, targeting advertisements in the player and app units, making decisions on new app section creation and application of pricing policies. Ivi uses the following technologies: Kafka, Redis, ClickHouse, Quartz, Spring, Flink, ZooKeeper.

The presentation is designed for a wide audience and exemplifies a dialogue between business and technology. It will touch on iterative approaches to project management as well as on the technological solutions.